THE STRATEGIC PLAN

Goal 1: Advance the educational platform for the chapter
Advance the chapter's educational platform and standards through cohesive educational opportunities for all career levels.

Strategies
• Enhance the chapter's strong commitment to interesting, timely, and diverse programming to members at all career levels.
• Enhance the chapter's strong commitment to mentoring opportunities, to include meaningful interaction among new fundraising professionals, experienced fundraising professionals, and those in the chapter who have earned the distinction of Certified Fundraising Executive (CFRE).
• Utilize the multiple scholarship opportunities offered by the chapter-including scholarships for AFP membership, Summer Institute, and the Chamberlain Scholarship-to showcase the educational opportunities offered by the Lowcountry Chapter.

Goal 2: Advance infrastructure and resources for chapter growth
Prepare the South Carolina Lowcountry Chapter for continued growth through the evaluation of and best use of current resources, opportunities, and potential areas of need.

Strategies
• Evaluate the chapter's current governance, infrastructure, and financial position. Determine areas for improvement and develop a plan of action to ensure the chapter's resources are adequate for future years.
• Ensure board members are well-prepared and well-trained for their leadership role and governance of the chapter.
• Conduct annual strategic planning sessions.
• Investigate the chapter's interest and ability to grow into an organization that encompasses meaningful assistance and resources for member organizations to build more effective boards.
• Recognize and reward the value of strategic partnerships with sponsors and potential donors.
• Consider the implementation of an annual appeal to support the chapter directly.

Goal 3: Advance the chapter's effort to achieve and attend to diversity
Build and maintain an effective program to enhance chapter diversity in all aspects.

Strategies
• Use the Diversity Chair position to create a strong, diverse committee to build an action plan and develop a membership reflective of the area by June 2013.
• Develop strategy to support the chapter's increasing breadth and depth of professional experiences, perspectives, opinions, and cultures.

Goal 4: Advance the membership experience of chapter members
Create a dynamic environment in which chapter members are actively engaged at all levels of career experience.

Strategies
• Chapter leadership will formalize and adhere to a plan to welcome new members, help them become involved in the work of the chapter, and evaluate their level of satisfaction with their membership.
• Chapter leadership will develop a strategy to recruit and retain members with a high-level of professional experience.
• Members of the board will utilize a committee structure for their areas of responsibility to create meaningful opportunities for chapter members to participate in the work of the chapter.

ACKNOWLEDGEMENTS

This 2011 strategic planning document would not have been possible without the leadership of key volunteers who dedicate themselves to the advancement of the South Carolina Lowcountry Chapter.

2011 South Carolina Lowcountry Chapter Board of Directors
Kenton Barham, President
Stacy Oldfield, President Elect
Jennifer Richard, Vice President of Professional Development
Judy Almand, Vice President of Programs
Liza Turcotte, Vice President of Strategic Planning
Peggy Hotchkiss, Membership
Tom Walker, Ethics
Jim Bush, Every Member Campaign
Joy Simpson, Diversity
Kathryn Sherrod, Communications
Catherine McCullough, National Philanthropy Day
Kathleen Forbes, Summer Institute
DeAnna Moss, Treasurer
Elliott Cooper, Secretary
Toni Jernigan, Mentoring
Matt Dwyer, Sponsorship
Lili Gresham, Scholarship
Sally Ehrenfriend, Governance
Leigh Handal, Awards
Becky Dornisch, Past President
Starr Snead, Member at Large

2011 Strategic Planning Committee
Liza Turcotte, Vice President of Strategic Planning
Paul Stoney, chapter member
Tom Walker, Ethics
Lindsay Wells, chapter member